BRIARCRIER
June 3, 2011, Friday at 12:00, Briarcliff Rec Dept, Briarcliff Manor NY ROTARY CLUB
TODAY IN HISTORY
1965 – Astronaut Edward White became the first American to “walk” in space during the flight of Gemini 4.
Meeting Leader – Dean Dykeman
PLEDGE - Sy Yuter PATRIOTIC SONG – Sy Yuter PRAYER – Reverend Lee
HAPPY THOUGHTS -. 56 year anniversary coming up for Zen and Doris; Sy Yuter presented the wreath at the Memorial Day parade on behalf of the Rotary Club; Kris Chittur took and sent out photos of the Rotarians at the Memorial Day parade; Dean Dykeman about the status of his Church; Etrusca Cosentino ate the last of her grapefruits and it was delicious.
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ANNOUNCEMENTS – Peter Garth presented two high school seniors with scholarships from the Rotary Club on Thursday night, June 2, 2011 at Briarcliff High School.
SPEAKER AND SUBJECT – Larry Wasserman – E-Commerce
SUMMARY OF TALK –
E-commerce means marketing products on the internet. Broad band is the high speed transfer of data which makes E-commerce possible. Amazon and Google have played a major role in this development. Mr. Wasserman explained the history of E-commerce in great depth. In 1997 he was working in music, children’s toys and more in Monroe, Connecticut. His company is one of the top in the country. In 1986 the game of Trivial Pursuit came about. He realized that if you build it they will use it. After 2001 there was a shake-up and a proliferation of broad band made the golden era of E-commerce. Google is the most important for searching current trends. Searchers under 40 use Face book and other social networks. They read, use mobile devices, etc. Amazon is not in New York, but in Texas and California. An interesting question was about creating a domain and you can, either very long or a new word, or one can be bought.
Cornerstone #1 – Customer experience – how fast and how long. A new category is navigation sites, multiple browsing sites for size, color, etc of products.
Cornerstone#2 – Marketing – the crutch field in New York is a good customer source where a customer can use personal photos, however it is like having a “big brother watching”. E-mail is offered for free which is a good incentive.
Elinor Yuter, Reporter
Rachel Leihbacher, Expediter
FRIDAY: June 10 -- Our Endangered Environment -- Commissioner Thomas Lauro
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